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Optimizing the Managed Markets Function: Roles, Structures, Resources and Activities

The growing payer influence within the pharmaceutical sector has pushed the managed markets function into an increasingly important role... (ID PSM-312)
Companies Profiled: actavis, Purdue Pharma, Galderma, Shire, more ...

Resource Benchmarks for U.S. Pharmaceutical Managed Care Operations

To ensure organizational health and competitiveness, pharmaceutical and biotechnology leaders must continually identify optimal resource levels... (ID PSM-282)
Companies Profiled: Bayer Healthcare, Shire, GlaxoSmithKline - Respiratory, GlaxoSmithKline, more ...

Best Practices in Developing a Structured Career Path for the Managed Markets Professional

The managed markets sales function within the pharma sector has risen dramatically in importance as payers' influence has ballooned... (ID PHR-214)
Companies Profiled: AstraZeneca, Novo Nordisk, EMD Serono, Jazz Pharmaceuticals, more ...

Benchmarking the Roles and Responsibilities for U.S.-Based Field Medical Team Interactions with Managed Care Customers

Pharmaceutical companies continue to improve the effectiveness of their managed care interactions by employing specialized medical liaisons who can speak the "payer language... (ID POP-283)
Companies Profiled: Abbvie, Bayer, Biogen, Boehringer Ingelheim, more ...

Deploying the iPad or Android-Based Tablet to Managed Markets Teams: Benchmarking Training and Effectiveness

The iPad is rapidly taking its place as one of the more popular technological innovations for managed markets teams at bio-pharma and medical device companies... (ID PSM-305)
Companies Profiled: Biogen Idec, Abbott Nutrition, Teva Pharmaceutical Industries Ltd, Novo Nordisk, more ...

Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insight

Study Overview

Managed Markets Account Management: Assessing the Performance of Account Executives

Today's market driven environment has made performance assessment of managed market account executives complex and critical... (ID PSM-240)
Companies Profiled: Abbott Laboratories, Apria Healthcare, Abraxis, Laboratorios Deramtologicos Darier, more ...

Managing Market Planning for New Oncology Products

Understand how leading pharmaceutical companies effectively manage market planning for oncology products during Phase II and Phase III... (ID PSM-205)

Managed Care Pull-Through Excellence: From Formulary Access to Increased Market Share

Winning a favorable managed care formulary position can be a Herculean task for pharmaceutical companies today, but successful brand leaders know tha... (ID SM-187)
Companies Profiled: Abbott, Bayer Healthcare, Johnson & Johnson, GlaxoSmithKline, more ...

Developing Managed Care Pull-Through Excellence

In today's pharmaceutical marketplace, companies not only have to fight to win product placement on Managed Care formularies but also to "pull thro... (ID PSM-241)
Companies Profiled: Abbott Laboratories, Alcon, Allergan, AstraZeneca, more ...