Why You Should Consider Scenario Planning / War Gaming

“He who knows his enemy shall never fear defeat.” Sun Tzu – The Art of War

Based on the ancient Chinese principle of “know your enemy,” the art of Scenario Planning / War Gaming provides companies practice preparing to launch a new product or blunt a competitive market entry.

Because companies only get one chance to launch a product, teams must be prepared for the unexpected and should develop the right strategies to optimize assets. In the past, war gaming was a tool used by the military, but in recent years corporate strategists in the pharma industry have adopted the tactic to develop strategic and tactical Courses of Action (COAs) before and during launch.

With this in mind, Best Practices, LLC can put its two decades of experience, tracking and analyzing hundreds of launches from more than 40 pharma companies. Our experience working with Medical, Marketing and Sales groups can help companies deliver results at the right time, right place and right sequence. Thus, our experience with Scenario Planning/War Gaming can help you understand the market, think creatively and develop winning launch strategies.