Improving Medical Affairs Booth Impact at CNS Congresses

Industries Profiled:
Biotech; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Medical Device; Biopharmaceutical; Health Care


Companies Profiled:
Amgen; Astellas; Bayer; Chiesi Global Rare Diseases; EMD Serono; Ipsen; Incyte; Morphic Therapeutic; Novartis; OPEN Health; Protagonist Therapeutics; Purdue Pharma; Regeneron; Takeda Pharmaceuticals; Teva Pharmaceuticals; Vertex Pharmaceuticals; Xenon Pharmaceuticals

Study Snapshot

Best Practices, LLC engaged 20 Medical Communications and Scientific Publications leaders from 17 biopharma companies for this research project. While the overall research included a broad industry perspective, the data representation for CNS congresses is based on insights from 7 industry-leading organizations with expertise in neurological and psychiatric disorders. The research utilized a quantitative survey as the primary method of data collection, supplemented by qualitative insights to provide deeper context on best practices and challenges.

Key topics covered in this report include:

• Optimizing Medical Affairs Booth Content for CNS Congresses
• Best Practices for Display Methods in CNS-Focused Booths
• Regional Variations in Content Strategy for US, EU, and Global CNS Congresses
• Metrics and KPIs for Measuring Medical Booth Success at CNS Events
• Enhancing Poster/Investigator Events for Greater Engagement in CNS Research
• Innovative MSL Content Strategies to Support Scientific Exchange at CNS Congresses

• MSL Utilization of Poster Books in the Field: On average, MSLs can present the same poster book(s) for 5-6 months, with some exceptions on a case-by-case basis or where local regulations state otherwise.

• Medical booth impact at CNS congresses: Research overview, objectives, methodology, and topics
• Benchmark study partners
• Study definitions and segmentation
• Key study findings for optimizing CNS congress booth presence

• Top 5 booth content types shared per display method at CNS congresses
• Types of content shared and displayed at CNS-focused medical booths
• Interview narrative around key factors influencing content display at Medical Affairs booths
• Most important factors affecting content selection for CNS congress booths
• Content types and formats available at virtual booths for CNS-focused congresses
• Interview narrative around leveraging technology to enhance booth engagement
• Most valuable interactive elements for enhancing the learning experience at medical booths
• Interview narrative around interactive booth elements such as gamification and digital tools
• Differentiation of CNS medical booth information across US, EU, APAC, and other regional congresses
• Interview narratives on tailoring CNS congress booth information for regional audiences

• Effective strategies to capture interest at CNS medical booths
• Metrics for evaluating booth content impact and effectiveness at CNS congresses
• Comparison of most valuable vs. widely-used metrics for CNS booth performance evaluation
• Channels used to distribute posters or congress content to CNS specialists
• Top practices for CNS-focused medical booth content and display strategies
• Common challenges and pitfalls in booth content and display at CNS congresses

• Hosting poster/investigator receptions at CNS congresses and content utilization
• Re-use of previous CNS congress content at poster receptions and material lifespan
• Restrictions on poster/investigator reception attendance at CNS-focused congresses

• Materials used by MSL teams in the field and sharing methods (proactive vs. reactive)
• Content availability and sharing methods at CNS congresses
• Adoption of innovative MSL materials for CNS Medical Affairs engagements
• Sharing innovative MSL materials
• MSL utilization of poster books in CNS-related field discussions
• MSL-hosted receptions at CNS medical congresses and attendee eligibility