Best Practice Database: New Research

FEBRUARY 2023 Research Alert

This month we added three new studies to the Best Practice Database, the research repository for Best Practices, LLC. This month's new studies examine current trends and success factors to develop a roadmap for Medical Affairs’ social media success. The first study establishes industry benchmarks around social media structure used by Medical Affairs organizations while the second document examines key social media activities. The last study delivers best practices around social media omnichannel integration, social media message characteristics, and performance measurement.

The new Best Practices, LLC studies listed below under Newly Added Research explore how leading companies have made their operations more effective across these different areas.

	Download: Medical’s Road Map for Social Media Success: Social Media Structure (5750) This Best Practices, LLC study examines the structure used by Medical Affairs organizations to engage in social media initiatives - including social media account quantity, separation of accounts, share of account ownership, medical affairs involvement, and vendor utilization.
	Download: Medical’s Road Map for Social Media Success: Social Media Activities (5751) Best Practices, LLC undertook this benchmarking research to probe and profile the social media platforms utilized, target audiences, social media goals, proactive vs. reactive interaction proportions, and proactive social media activities for medical.
	Download: Medical’s Road Map for Social Media Success: Omnichannel Integration and Message Characteristics (5752) This study investigates benchmarks around social media omnichannel integration, social media message characteristics, and performance measurement.