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Medical Science Liaisons - Research & Advisory Services

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Explore the below topics with us during a Virtual Presentation of our resources, capabilities and solutions tailored to support your success.

Liaisons serve a critical role in connecting companies with payers and providers. As regulations about interacting with payers and providers evolve, developing strong liaison teams became a priority with the growing internal and external expectations on the types of activities and services they must provide.

While there is no universal blueprint for MSL success, some best practices are emerging. Because there’s more pressure on the industry today to demonstrate the economic value of a drug, for example, MSLs are increasingly targeting payers and regulatory agents. The physician is no longer the sole customer. An effective MSL strategy will look at segmenting MSL teams to address all key stakeholders that can affect a brand’s success. It will also need to ensure that MSLs are carefully aligned across all customer-facing teams and channels to help nurture existing KOL relationships and build new customers across markets.

Research and Advisory Services has delivered actionable results working with leading pharmaceutical, biotech and medical device companies to reinvent, refocus or reform their work regarding Health Outcomes on key fronts:
  • Focus on the Most important work to Minimize Value Gaps: Internal and external stakeholders value different Medical Science Liaison responsibilities. These teams should focus on the activities that are highly valued by both of the stakeholders and develop tactics to bridge the value gap in certain activities.
  • Set the right team size as it allows you to Identify Stakeholder Needs Clearly: Successful Field-Based Medical groups thrive because they identify the internal and external stakeholder needs and create a coherent strategy to address these needs.
  • Train on product and the science as you seek to optimize your talent: Changing healthcare environment requires Medical Science Liaisons who can speak about the scientific and technical subjects as well as health outcomes data and who are familiar with the commercialization process. It’s important for the leaders to train their staff so they can excel in these positions.
  • Create a set of Quantitative Metrics: Demonstrate the Medical Science Liaisons’ value proposition via clear, compelling metrics and communicate them successfully to upper management.

Benefits of a Partnership with Research and Advisory Services

  • Decision Support Research to Benchmark Your Function and Learn from Best-in-Class Medical Affairs Groups and the Health Outcome groups
  • Decision Support Research to Benchmark Your Function and Learn from Best-in-Class Medical Affairs Groups and the MSL groups
  • Participation in Strategic Research Projects around field Medical teams
  • Access to the Best Practice Database for Quick Access to Key Medical Affairs and MSL Best Practices
  • Personal Interaction with Senior Analysts With Years of Experience in Benchmarking Medical Affairs
James Drake

James Drake

Vice President, Medical Affairs Practice

For over a decade, James has helped client organizations use digital strategies to drive innovation and achieve better efficiency on both the medical and commercial sides of pharma. His key expertise areas include market research, competitive intelligence, brand marketing, field medical excellence and market access.

Phone: (603) 410-3929

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