Pharmaceutical organizations rely on new product launches and brand growth to fuel their top-line growth. The marketing function is largely responsible for the success or failure of these two product-oriented revenue generators, and yet some organizations don't emphasize the development of their marketing talent to prepare them for leadership positions.
To develop future marketing leaders some organizations have turned to an integrated marketing development system to prepare marketing talent to lead upcoming launches and grow brands. This benchmark study provides a deeper understanding of the critical marketer training and development approaches and best practices in place within other sophisticated healthcare organizations.
KEY TOPICS
Core Competencies
Training and Development Programs
Professional Development
Tools and Resources
Identifying High Potential Marketers
KEY METRICS
How important is it to train marketers on each of the following competency areas
Which types of training and development programs work best for developing marketers
Does your company formally rotate marketing personnel across different teams/functions
Effectiveness of approaches to monitor progress and ensure professional development of your marketers
Value of these tools/resources that are provided to marketers
How do you identify high-potential marketers
SAMPLE KEY FINDINGS
Create a network of marketing mentors and advisors to fuel ongoing growth: Marketing mentors and advisors are a lynchpin to success for experience-based development plans; Can aid protégés via coaching sessions, project-based critiques & performance review (>90% find effective)
METHODOLOGY
Best Practices, LLC engaged 22 biopharma executives, directors and managers at 18 leading companies through an online benchmarking survey
BENCHMARK CLASS
Industries Profiled:
Health Care; Pharmaceutical; Biotech; Biopharmaceutical; Clinical Research; Laboratories; Diagnostic; Medical Device; Manufacturing; Consumer Products
Companies Profiled:
Sanofi; Novartis; Lilly; Boehringer Ingelheim; UCB Pharma; Abbott; Lexicon Pharmaceuticals; Amgen; AbbVie; GlaxoSmithKline ; Roche; Bayer; Merck; Sunovion; Alcon; College of American Pathologists; Basilea Pharmaceutica
SPECIAL OFFER
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.