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Medical-Commercial Collaboration and Growth Areas: Success Stories, Expanding Stakeholder Universe, Field Interactions, and the Future of Collaboration

Uncover proven strategies from 40 Medical Affairs leaders to effectively partner with Commercial teams to meet the needs of diverse customer groups.

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Meeting the Challenge of Copay Accumulator Programs: Effective Pharma Strategies & Tactics for Ensuring Patient Access

Explore how pharma manufacturers are tackling the challenges posed by copay accumulator programs to safeguard patient access and ensure ongoing treatment adherence.

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Building a Foundational Global Function for Reviewing IME Grants

Learn how you can streamline your IME grants review process to support high-quality, evidence-based educational initiatives worldwide

POP-294_Vimg- Video

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Real World Evidence: Understand Trends & Seize Opportunities in the Changing Landscape of RWE Generation

Gain insights into Real World Evidence (RWE) studies utilization, data collection techniques, outsourcing levels, critical vendor attributes, and resourcing trends.

POP-321_Vimg- Video

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Leveraging Outcomes Data: Operational Roles in Health Economics & Outcomes Research

Explore how elite biopharma companies optimize their Health Economics and Outcomes Research (HEOR) functions to drive decision-making and deliver value across medical activities.

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Disease Awareness Program Excellence: Structure, Activities, and Resources Needed for Effective Pipeline Support

Enhance your understanding of driving disease awareness programs for optimal pipeline support within the biopharma industry. Gain valuable insights by watching the video to refine your strategies for success, and uncover both best practices and common challenges encountered in disease awareness campaigns.

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Case Study:How argenx Broke into a Captive Market to Begin Dislodging an Entrenched Market Leader

Discover the secrets behind VYVGART's remarkable success in challenging an entrenched market leader in the rare disease landscape. Explore the strategic maneuvers and innovative approaches that propelled VYVGART to the forefront of the gMG market.

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Medical Affairs 2025: Where Are We Going? How Do We Get There?

Delve into the evolving roles, strategic priorities, digital transformation, and the envisioned structure of Medical Affairs in the near future.

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Medical Affairs People Management Excellence: Maximizing Talent & Retention Through Better Training, Development and Career Path Leadership

Explore actionable strategies for maximizing talent in Medical Affairs! In this video, we delve into the critical realm of People Management, uncovering techniques to enhance talent retention, foster teamwork, and optimize performance.

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Meeting the Needs of Payers through the Market Access Function

Uncover best practices to align your Market Access operations with payer expectations. Get access to key benchmarks around the structure, activities, staffing, and investment within the Market Access function for enhanced effectiveness.

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The Modern Field Medical Team: Benchmarking Hybrid vs. Traditional MSL Roles, Salary, Retention, Access and Engagement Levels

Unveil the future of pharmaceutical field medical teams in our captivating video! Delve into the secrets of crafting the perfect field medical team for unparalleled success.

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How Horizon Therapeutics Created an Ophthalmic Blockbuster in a Rare Disease Autoimmune Area for Thyroid Eye Disease

Discover Tepezza's journey to blockbuster status within just 18 months of launch. Uncover the strategies and tactics employed by Horizon Therapeutics to transform TED treatment with Tepezza, setting a new standard in ophthalmic care.

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Digital Trends in Biopharma Launch Strategy and Investment

Watch our video now and equip yourself with industry insights to drive successful biopharma launch strategies amidst digital transformation. Discover how companies are reallocating budgets, implementing metrics, and accelerating digital activities to drive innovative biopharma launches.

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Medical Affairs and Digital Opinion Leaders: Identifying, Engaging and Succeeding with Online Influencers

Unlock the secrets of successful engagement as we delve into how Medical Affairs teams can effectively identify, engage, and collaborate with Digital Online Influencers – the emerging thought leaders shaping healthcare discussions on online platforms.

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Building an Elite Medical Excellence Group

Discover how leading organizations propel efficiency and impact with Medical Excellence groups. This video unveils key strategies utilized by pharma and biotech companies to optimize Medical organizations. Explore key insights on activities, staffing dynamics, and performance metrics. Watch now to elevate your Medical organization!

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How AbbVie Builds Patent Fences to Extend Brand Life and Safeguard HUMIRA and Its Immunology FranchiseTreatment Apps

Dive into the success story of HUMIRA! Explore how AbbVie strategically utilized patents to extend brand life and fortify HUMIRA's market dominance. Uncover the innovative strategies behind HUMIRA's $173 billion success over 17 years. Ready to uncover HUMIRA's strategic patent approach? Watch the video now!

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Improving Patient Medication Adherence Metrics

Is your brand facing challenges in improving patient medication adherence? Explore established industry best practices to enhance patient compliance rates, irrespective of your therapeutic area, competition, or pricing strategies. Our comprehensive analysis provides valuable insights to help you identify and optimize adherence effectively.

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Leveraging Medical Analytics to Improve Strategy, Launch, Outcomes and Care Models

Explore how Medical Affairs is leveraging cutting-edge analytics to address unmet needs, streamline operations, and improve patient care. Join us in this video as we discover how 41 Medical Affairs leaders are using Medical Analytics to propel their organization to new heights.

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Pharma Competitive Intelligence Landscape Assessment

Ever wondered how some pharma titans maintain their edge while others lag behind? The answer lies within their CI function. This video delves deep into our groundbreaking Pharma Competitive Intelligence Landscape Assessment, where we uncover evolutionary insights that will supercharge your CI function and propel your organization to strategic excellence.

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Quantifying Impact & Telling the Value Story in Medical Affairs

This video explores how leading Medical Affairs groups measure their influence on external stakeholders as well as showcase their value to the organization. Watch it now to revolutionize your Medical Affairs strategy!

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Building Winning Trademarks and Trade Name Operations in Biopharma

In a landscape where poor trademarking strategies abound, how can the pharmaceutical industry master the art of trademark and trade name operations? Watch this video to uncover the strategies that fuel pharmaceutical trademarking success.

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Medical’s Road Map for Social Media Success

In today's digital landscape, social media has become an indispensable tool for organizations across various fields. But what about its impact on the pharmaceutical industry? Watch our video to uncover the roadmap for social media success under Medical Affairs auspices across 21 therapeutic areas.

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Developing the Best Hybrid Work Model for Your Commercial Biopharma Organization

In a dynamic era of evolving work models, the critical decisions that biopharma organizations make today will shape their future. The question looms: What's the ideal work model – a fully remote setup, a complete return to in-person operations, or a dynamic hybrid approach that offers the best of both worlds? Watch this video to uncover the blueprint for a flexible and resilient Commercial organization.

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Benchmarking IIS Strategy: Maximizing Investigator-Initiated and Collaborative Study Capabilities

Is your organization conducting IIS’s and collaborative studies effectively? The insights from our study could help streamline your strategy!

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Library Services Benchmarks: Corporate Library Services in the Biopharmaceutical Industry

High-functioning corporate libraries and information centers provide crucial support to biopharmaceutical companies to rapid decision-making. Despite spending an average of $5 million annually on services and resources, benchmarked libraries only reach a user base penetration rate of 41%. Watch this video to identify key strategies and metrics that drive success in biopharma corporate libraries.

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Embracing Omnichannel Engagement in Medical Affairs

Crack the code to successful omnichannel engagement in Medical Affairs with exclusive benchmarking insights featured in this video. Delver deeper into current omnichannel engagement levels, staffing, budget, activities, communication channels, and game-changing KPIs.

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Field Medical Excellence

Raise the impact and quality of your field performance with innovative benchmarking metrics.

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Scientific Communication Platform Excellence

All Medical organizations use scientific communication platforms (SCPs) to align communications and value messaging across key functional areas. But how effective are your current SCPs? Watch our video to identify best practices around SCP development, utilization, management, and evaluation.

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Patient-Driven Growth: Maximizing Patient Journey Maps & Patient Co-Creation

Our latest video highlights innovative approaches that are delivering high impact across patient journey mapping and patient co-creation.

POP-356_Vimg- Video

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Benchmarking Real-World Uses of Artificial Intelligence in Medical Affairs

Our latest video examines how artificial intelligence and machine learning approaches are being applied within Medical Affairs to improve personalized engagement of stakeholders, data analysis and evidence generation, and medical strategy and operations.

PSM-381_Vimg- Video

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Improving Patient Medication Adherence Metrics

Various factors such as "sticker shock" at the pharmacy counter, reimbursement rejections, and pharmacy switching can all cause stagnation in adherence rates, but what are savvy manufacturers doing to isolate and improve adherence? Watch our video to get industry benchmarks around patient medication adherence rates for planning your adherence and other patient support programs.

MedicalAffairsDatabase_Vimg- Video

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Medical Affairs Database - Best Practices, LLC

The Best Practices Database for Medical Affairs provides instant access to primary benchmark research insights derived from Medical Affairs leaders at hundreds of biopharma companies.

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Patient Advocacy: How Top Pharma Manufacturers Effectively Support Advocacy Groups Segmented by Reporting Function

Identify effective practices in patient advocacy group collaboration and relationship management with Best Practices’ research insights.

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Field Medical Excellence Service

With Best Practices, LLC’s Field Medical Excellence service, get rapid access to evidence-based benchmarks for your most critical field medical staffing and strategy decisions across 20+ therapeutic areas and 40+ countries.

PSM-363_Vimg- Video

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Winning Necessary Resources for a Successful Product Launch

Know what it takes to launch a new product successfully in U.S. market. Uncover launch resource benchmarks to develop competitive launch and pre-launch activity budgets for your new product’s successful market entry.

POP-330_Vimg- Video

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How Strong Medical Affairs Teams Use RWE to Achieve Impact along Patient, Disease State, Clinical and Payer Fronts

This video shows how Medical Affairs teams from leading pharma and medical device companies are utilizing real world evidence to achieve maximum impact along patient, disease state, clinical, payer and other value fronts.

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Optimizing Biopharma Digital Marketing: Insights to Improve Digital ROI, Performance Measurement, Field Force Support & Mobile Engagement

Identify how savvy biopharma digital marketers are employing new tools and tactics to reduce cost, improve sales force effectiveness, measure performance and ROI for important channels, and achieve high-impact mobile and digital health engagement.

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Best Practices Pharma Launch Playbook

The Best Practices, LLC pharma launch playbook is a comprehensive guide for organizations looking to successfully bring their new drugs to market. The launch playbook contains years of insights from past effective launches and showcases where exactly many of the renowned brands missed the mark - through our extensive primary benchmarking research studies and secondary research.

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Connected Health Excellence: Assessing the Development, Deployment, and Impact of Integrated Treatment Apps

A growing number of healthcare manufacturers have launched connected healthcare applications which improve quality of care, patient engagement, adherence, and outcomes - while at the same time producing high business impact across therapeutic areas. Watch this video to better understand the current usages, impacts, and development approaches used by competitors to build valuable connected healthcare applications.

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Forge Top-Tier Biopharma Digital Strategy & Experience

Get access to biopharma industry benchmarks around key digital marketing performance areas including: digital strategy, launch excellence, staffing and investment, performance and ROI measurement, analytics, vendor management and service alignment, field sales support, mobile engagement, social media, electronic health records, digital health and innovation, and cost management.

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Finding & Showcasing Digital Impact: ROI, Performance Metrics, Launch & Maximizing Digital Performance

This video delivers insights around critical operational areas for measuring and demonstrating return on digital investment, key drivers and timing factors for maximizing ROI, cross-channel performance metrics for individual channels, program approval timeframes, and insights for overcoming common regulatory hurdles.

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Best-in-Class Pharma Digital Marketing Performance: Core Services, Speed, Spend & Structure

Uncover key insights and foundational benchmarks requisite for best-in-class digital marketing performance in the health care sector and foster a stronger digital culture throughout the organization.

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Driving the Value of Digital Initiatives in Medical Affairs

Learn how Medical Affairs can improve its digital capabilities to better serve internal and external stakeholders. Also gain insights into top digital engagement trends that will greatly impact the Medical Affairs function.

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Key Trends & Innovative Activities in Biopharma Digital Marketing

This video highlights the hotspots in digital and multichannel innovation. Evaluate key trends in the successful education and engagement of customers across online channels and assess the impact, effectiveness, and ROI of leading digital marketing activities and programs.

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Growing Biopharma Digital Marketing Impact: Digitizing Launch, Developing Talent and Optimizing Service Alignment

Watch this video to identify the drivers of digital marketing performance excellence in the healthcare industry and maximize impact.

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Digital Innovation Path: Trends in Healthcare Digital Marketing Innovation, Customer Engagement, Investment and Approvals

Expand the reach and effectiveness of digital customer engagement through emerging channels, measure ROI for innovative activities, optimize budget and staffing investment levels, and enhance the digital content and program review and approval process.

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Connecting Pharma to Patients with Digital Patient Engagement Strategies in Global, Emerging, and Developed Markets

Uncover winning strategies, effective practices, and potential stumbling blocks encountered as pharma shifts toward digital patient engagement in global, emerging and developed markets.

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How Biopharma & Medical Device Companies are Pivoting to Support the Boom in Telehealth During the COVID-19 Pandemic and Beyond

Understand how biopharma and medical device companies have pivoted to support a world where telemedicine is emerging as a permanent healthcare delivery channel. Gain insights around the impact of operational services delivered via telehealth channels and valuable telehealth services offered by various biopharma groups.

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Evolution of Technology Platforms during the Global COVID-19 Pandemic and Beyond

Explore the changes in streamlined virtual technology functionalities and platforms within life sciences companies post the global COVID-19 crisis.

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Best Practices in the Use of Digital Technologies and Artificial Intelligence within Medical Affairs

Get access to key benchmarks around digital/AI activities and capabilities among industry Medical Affairs groups, roles and reporting in Digital Medical Affairs, resourcing trends for digital initiatives, patient engagement through e-medical initiatives, and the innovative use of artificial intelligence in Medical Affairs which is transforming the function and driving high value.

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Medical Affairs’ Role in Ensuring Excellence in Product Launch

Medical Affairs leaders often need to involve themselves in certain areas during product launches such as early-stage thought leader (TL) interaction

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Launching Oncology Products in the US Marketplace

In an increasingly crowded US oncology market, it is imperative for bio-pharma companies to plan and execute their oncology portfolio launches seamlessly.

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Strategic KOL Management and Engagement to Promote Long Term Viability

This video highlights the best practices and insights around developing a strategic approach to KOL Management.

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Optimal Organizational Structure and Responsibility for KOL Management

This video outlines optimal structure & responsibility for KOL Management, and Medical Affairs’ role in KOL management.

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Key KOL Activities and Role of Medical Science Liaisons in KOL Management

This video offers insights on building KOL relationships, important KOL activities and role of MSLs in managing KOLs.

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KOL Engagement: Contact Frequency and Activities that Drive KOL Management

This video offers benchmarks on contact frequency for regional and national KOLs & activities that drive KOL management.

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Developing and Maintaining Successful KOL Relationships

This video highlights best-in-class tactics, activities, tools and techniques used to develop robust KOL Relationships Relationships.

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Emerging Trends and Challenges in KOL Management

This video provides insights on the emerging trends, risk mitigation and challenges associated with KOL management.