General Description
Company D remains one of the world's top makers of prescription drugs, earning
billions of dollars each year with products that treat a variety of today’s
diseases. No stranger to “Direct-to-Consumer” (DTC) advertising, Company D
recently increased spending to market certain drugs directly to consumers. This world-class pharmaceutical manufacturer follows several guiding principles about consumer marketing to structure its teams and prioritize its marketing
and advertising. Most importantly, Company D values its ability to manage its
marketing activities and processes internally.
BENCHMARK CLASS
Industries Profiled:
Pharmaceutical
Companies Profiled:
A Leading Pharmaceutical Company
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