Demonstrating a CNS product’s value proposition and its potential in real-world practice is integral to maximizing clinical and market success.
The Health Economics Outcomes Research function is a key player in generating value-oriented outcomes data, but organizations need to invest in HEOR activities at the right time in the development process and use the right technology platforms to effectively communicate outcomes data to internal and external stakeholders.
Best Practices, LLC conducted this benchmarking research to illustrate investment timing for HEOR activities and effective technology applications for presenting health outcomes data to key internal and external stakeholders.
Study insights are further segmented based on the HEOR reporting structure.
KEY TOPICS
Launch investment for HEOR activities
Effective technologies for health outcomes data communication
Tools used to demonstrate value
KEY METRICS
At which point investment begins and at which point maximum investment is reached in different HEOR activities to develop value assessments for new therapies?
How effective are the listed technologies to enable field communication tools?
How often technologies are updated?
What tools are used by HEOR groups to showcase value/ communicate with payers?
SAMPLE KEY FINDINGS
Launch Investment: Early-stage lifecycle investments (<Phase III) build competitive advantage to maximize ROI and optimize commercial success.
METHODOLOGY
Best Practices, LLC engaged 16 executives from 14 pharmaceuticals offering CNS products. The study insights are mostly from directors and higher management executives, representing around ninety percent of the participants. Functional segments in the study will help pinpoint differences in value delivery among Medical Affairs and Commercial HEOR groups.
BENCHMARK CLASS
Industries Profiled:
Pharmaceutical; Manufacturing; Biotech; Consumer Products; Diagnostic; Medical Device; Health Care; Biopharmaceutical; Communications
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