Marketing managers in charge of conventions departments at pharmaceutical companies are facing tighter budgets and continued demand for their services. In this environment, they need to know how to develop high-performing organizations. This benchmarking report examines the training and support best practices for conventions departments at eight pharmaceutical companies. Specific training tips for pre-convention meetings and guidance on compliance with FDA marketing regulations are discussed in detail.
BENCHMARK CLASS
Industries Profiled:
Pharmaceutical; Medical Device; Biotech; Manufacturing; Consumer Products; Diagnostic
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