Practices in this document include: Utilizing surveys to regularly review and ensure customer satisfaction. Utilizing survey follow-up calls to enhance the depth of surveys and ensure customer satisfaction. Meeting with customer focus groups to communicate effectively with consumers and understand their needs and desires. Providing customer service reps with comprehensive product information to ensure customer satisfaction.
BENCHMARK CLASS
Industries Profiled:
Manufacturing; Office Equipment; Consumer Products; High Tech
Companies Profiled:
Unilever; Xerox
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